Tags: New York, Smart Content Conference
On October 19, TEMIS’ leading customer McGraw-Hill will participate in Seth Grimes’ Smart Content Conference in New york.
Michael O. Lavitt, Director of Online and Editorial Production at Aviation Week will give a talk entitled “Delivering Richer, Smarter, Targeted Content”. He will explain how the latest generation AVIATION WEEK information products have put semantic technologies at work to deliver smarter content to their readers and customers.
Serving over 1.2 million professionals in 185 countries, AVIATION WEEK is the largest information and services provider to the global commercial, defense, space and business aviation communities. AVIATION WEEK delivers news, analysis and intelligence through its magazines, newsletters and databases of company information for aerospace manufacturers, airlines and providers of maintenance and services.
To gain market share and enhance customer experience, AVIATION WEEK has deployed several TEMIS-based content enrichment applications over the past year:
•Automatically linking tagged entities in articles to Organization and Program topic pages
•Building on-the-fly special reports on specific industry events and topics
•Identifying new organizations and people mentioned in news articles
•Categorizing content against a taxonomy
•Cross-pollinating its content by kinking it to related content from other McGraw-Hill publications and possibly beyond
•Globally increasing the value proposition for AVIATION WEEK’s content, products and services
Live demonstrations and real world use cases of the above capabilities will be given throughout the talk.