posted by Stefan Geissler
Social Media are sometimes still taken to consist predominantly of contributions from teens chatting about the advantages of their mobile phones or friends. Yet, in the form of Online Business Communities, user generated content has long since developed into a serious type of media fostering the exchange of business-critical information in large organisations.
The EU project ROBUST (grant No. 257859) aims at the study and implementation of methods to analyse and monitor the proceedings in these Online Business Communities, to allow for the early identification of risks that may impede a community’s health and growth. Parts of the data that needs to be analyzed in order to measure and monitor this is text-based: The sentiments expressed in the various contributions, the complexity or coherence of a discourse or the topics addressed in a contribution. Besides the heterogeneity and dynamics of typical Online Business Communities, another important aspect is the sheer size of the text volumes involved here where hundreds of thousands of users regularly exchange ideas and seek information.
TEMIS with its unique expertise in performing detailed analyses of large text bodies has joined and started working on the ROBUST project alongside the partners University Koblenz-Landau, SAP Research, IBM, Softwaremind, Meaningmine and the universities of Southampton, Galway, Berlin (TU) and the Open University.