CIO online recently posted an interesting article dealing with EDF’s strategy to improve the quality of its CRM. The French Electricity Company analyzes the content of its exchanges with customers with Luxid® and then easily classifies their purpose, improving the reactivity of its teams.
Read the full story (in French) @
http://www.cio-online.com/actualites/lire-edf-analyse-ses-relations-clients-pour-les-ameliorer-3783.html

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